Tuesday, March 29, 2005

Massive PR!

Jeff Jarvis, creator of Entertainment Weekly, Sunday editor of the NY Daily News, and former tv critic for TV Guide and People just made my day.

He dumped some massive PR on one of my clients this afternoon.

A few hours before our scheduled consultation today, I got the following IM from Steven Knoerr, President of Chicago Captioning Corporation .

"David, we just got about 8 inches of free PR. Check it out."

This happy circumstance illustrates one of my Keys:

1. Position yourself as the expert on a main solution your business provides the market.

By taking the initiative to give a free service to a person who is a market influencer, Steven positioned himself to become a major source of information about a sweeping new trend. As a leader on the bleeding edge of a new trend, he becomes an "expert" in the minds of people who follow that trend.

When they are ready to make a move on that trend, whom do
you think they'll ask for advice?


At 6:00 AM, Anonymous Anonymous said...

Maybe the highly google-ranked Jeff Jarvis, who isn't happy about this post?


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